论文部分内容阅读
中国已经制定数字电视转换时间表,数字电视也被列为“十一五”规划重点项目。从2002年到2015年,国内数字电视市场规模将由400亿元扩张到5000亿元,而整个数字电视产业的规模预计将达到1.5万亿元,其中蕴藏的市场机会超过万亿元,市场潜力不可估量。对广告行业来说,电视媒体会有怎样的变化呢?中国广告业能赶上数字电视这班车吗?
China has formulated a digital TV conversion schedule, digital television has also been listed as “Eleventh Five-Year Plan” key projects. From 2002 to 2015, the domestic digital TV market will expand from 400 billion yuan to 500 billion yuan, while the entire digital TV industry is expected to reach 1.5 trillion yuan in size. The market potential is more than one trillion yuan and the market potential is not Estimated. For the advertising industry, the TV media, what will change? China's advertising industry to catch up with digital TV this bus it?