随着现代企业制度的建立,市场经济体系的逐渐完善,建立一支职业企业家队伍,越来越表现出其重要性。现从企业家的形象谈些粗浅认识。 一、企业家塑造自我形象的意义 在西方发达的国家,根据企业家与公司的财产关系,划分为两种类型。一是拥有全部产权或拥有部分产权(足以控制公司股份)的所有者企业家;二是在公司没有产权,虽有一定股票但数量微不足道的职业经理型企业家,他们所有的仅是人力资本,是公司的“高级打工仔”,这类企业家在数量上超过第一类。所谓企 With the establishment of a modern enterprise system, the gradual improvement of the market economy system, and the establishment of a professional entrepreneur team, it has increasingly demonstrated its importance. Now from the image of entrepreneurs to talk about some superficial understanding. I. The Significance of Entrepreneurs in Creating a Self-image In developed countries in the West, there are two types based on the property relationship between entrepreneurs and companies. One is the owner entrepreneur who owns all property rights or has partial property rights (sufficient to control the shares of the company). The other is the professional manager entrepreneur who has no property rights in the company, but has a small number of stocks. They only have human capital. It is the company’s “high-level workers” who are more than the first type in number. So-called enterprises