随着现代传媒事业的不断发展,网络化和信息化给社会管理创新与社会道德建设带来了一定的影响,网络技术已经渗透到人们工作、生活的各个领域,在给人们带来便捷、全面服务的同时,也给社会道德建设以及社会管理带来了一些问题。社会管理创新,是指在现有社会管理条件下,运用现有的资源和经验,依据政治、经济和社会的发展态势,尤其是依据社会自身运行规律乃至社会管理的相关理念和规范,研究并运用新的社会管理理念、知识、技术、方法和机制等,对传统管理模式及相应的管理方 With the continuous development of modern media, network and information technology have brought a certain impact on social management innovation and social morality construction. Network technology has infiltrated people’s work and life in all fields, bringing people convenience and comprehensiveness At the same time, it also brings some problems for social moral construction and social management. Social management innovation refers to the use of existing resources and experience, based on the political, economic and social development, especially on the basis of the social operating rules and social management related concepts and norms under the existing social management conditions Using new social management concepts, knowledge, technology, methods and mechanisms, the traditional management model and the corresponding management side