一位在企业主管销售的副厂长告诉我：他从近年来的销售经验中深深体会到，一个企业仅抓好市场销售，而忽视市场意识的培养，必然会缺乏后劲，潜伏着危机。他举了这样的例子，销售人员与客商订了一份质量要求高，交货期短的合同。为了保质保量如期履行合同，厂领导急，与销售有 A deputy director in charge of business sales told me: he learned from the sales experience in recent years, an enterprise only do a good job marketing, while neglect of market awareness training, is bound to lack of stamina, lurking in crisis. He cited such an example, sales staff and merchants set a high quality requirements, short delivery contracts. In order to fulfill the contract of quality and quantity as scheduled, the factory leadership urgency, and sales have