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VR不仅是新技术,而且是新媒介,将给作为传统媒体的电视带来巨大的冲击。本文从内容生产、传播模式和电视文化三个方面展开分析。首先,VR全新的语言体系带来了新的电视内容生产方式,为其经营模式提供了更多选择。其次,反馈环节的突破推动传播模式的升级,VR电视不仅非常接近面对面人际传播,还突破了时空限制,是人类传播的新突破。再次,VR让虚拟电视文化走上前台,虚拟文化将是下一个媒介文化的核心。
VR is not only a new technology, but also a new medium, which will have a huge impact on the TV as a traditional medium. This article analyzes the three aspects of content production, communication mode and television culture. First of all, VR’s new language system brings new ways of producing TV content and offers more options for its business model. Secondly, the breakthrough in the feedback loop promotes the upgrade of the mode of transmission. The VR TV is not only very close to interpersonal communication, but also breaks the limitation of time and space. It is a new breakthrough in human communication. Third, VR takes virtual TV culture to the forefront and virtual culture will be at the core of the next media culture.