让区域经理维护或提升品牌其实有严格的管理条件:职责要特别明确,且有品牌维护的各项要求。如占有率、价格管控水平、服务满意度等考核;有体系化的管理制度、流程、协同机制;有明确的招商标准,有严格的解除代理商代理权的请示审批制度;有系统化的CRM及财物管理。如果不具备这些管理的必要条件,对于大多数中小制造商而言,区域经理不设置也罢。 Let the regional manager to maintain or enhance the brand In fact, there are strict management conditions: responsibilities should be particularly clear, and the brand maintenance requirements. Such as occupancy rate, price control level, service satisfaction assessment; a systematic management system, processes, collaborative mechanisms; there is a clear investment criteria, there is a strict lifting of agency agents consult the examination and approval system; a systematic CRM And property management. If you do not have the necessary conditions for these management, for most small and medium manufacturers, the regional manager is not set worth mentioning.