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1999年11月18日是翠微大厦开业两周年店庆日,翠微打出“京西购物潮,礼动北京城”的广告语.当天销售1820万元,创北京市单体商厦日销最高记录,19日销售1360万元,20日销售1950万元.在3天的回报消费者活动中,翠微累计销售5130万元,这在京城商厦中也是绝无仅有的.分析这场漂亮的营销战,翠微大厦认为主要有这样5个因素:1.是翠微大厦正确的经营指导思想的结果.翠微的经营理念是:顾客的利益永远是翠微人思考问题的出发点.翠微从一开业所做的一切都是站在消费者的利益上去考虑.翠微没有在高档、中档和低档的固有定位模式中做文章,而是从企业所处的商
November 18, 1999 was the second anniversary of Cuiwei Building’s opening anniversary. Cui Wei played the slogan of “The Shopping Wave in Beijing West, Ceremony of the Beijing City”. The day’s sales were 18.2 million yuan, setting a record for the daily sales of individual commercial buildings in Beijing. 19 Daily sales of 13.6 million yuan, sales of 19.5 million yuan on the 20th. In three days of consumer returns, Cuiwei cumulative sales of 51.30 million yuan, which is unique in the capital shopping mall. Analysis of this beautiful marketing campaign, Cuiwei Building thinks There are mainly five factors as follows: 1. It is the result of the correct management guiding ideology of Cuiwei Building. The business philosophy of Cuiwei is that the interests of customers are always the starting point for Cuiwei people to think about problems. Everything Cui Wei has done since opening a business is Considering the interests of consumers, Cuiwei did not make a fuss about the inherent positioning modes of high-end, mid-range and low-end, but from the business