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未来已来!80后消费者已经30多岁了,90后也出来工作了,这部分消费者的特性及目前网络特别是移动网络的迅猛发展决定了这是一个随时可能被颠覆的时代!快,是这个时代的代名词,而多元化、碎片化又加剧了信息传播的复杂性。这就要求我们一方面要紧抓时代脉搏和消费者关注的热点,一方面要结合产品创造出可被传播的内容,让内容能够发生化学反应并持续发酵,将势能转变为动能,真正地将所要传播的信息润物细无声地植入到消费者的生活中去。2013年,中国最热点事件无非是中国的航天盛事
The future has come! After 80 consumers have more than 30 years old, 90 also came out to work, and this part of the characteristics of consumers and the current network, especially the rapid development of mobile networks determines that this is a time may be subverted! , Is synonymous with this era, and diversity and fragmentation have exacerbated the complexity of information dissemination. This requires us to grasp the pulse of the times and the hot spots that consumers are concerned about. On the one hand, we must combine the products to create a content that can be disseminated so that the content can undergo chemical reactions and continue to ferment. The potential energy is converted into kinetic energy. The message to be spread is silently embedded in the lives of consumers. In 2013, China’s hottest event was nothing but China’s space event