在大众逐渐意识到品牌设计对公司形象实体发展,恰当掌握品牌发展方向,使消费者迅速地对企业形象产生有效深刻的印象等等方面的重要作用的同时,设计却仍然如同鸡肋一般的存在着。几乎每一个新成立的公司都会去做品牌设计,然而几乎半数以上都流于形式,并没有达到期望的效果。这与设计这一行业在不知不觉中被人们完全地归为服务行业有着千丝万缕的联系。鸡肋般存在着的设计在许多人眼里设计与艺术似乎并无区别,事实上,设计是在艺术 As the public gradually realized that brand design plays an important role in the development of the corporate image entity, properly controlling the direction of brand development, enabling consumers to quickly create an effective and profound impression on the corporate image, the design still exists as a tasteless product . Almost every newly formed company does brand design, but almost half of it comes in the form and does not have the desired effect. This is inextricably linked with the design industry being completely classified as service industry people have inextricably linked. There is no difference between design and art in many people’s eyes. In fact, the design is based on art