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在你面对市场,作出第一个重要的营销决定之前,精确细致地定义和优先考虑可供选择的目标市场的行为,就称作目标市场的区域划分,或称市场区隔。当你认真分析了你的产品的消费群之后,你可能会发现所有的购买者的情况都是不尽相同,不同的人们对于产品、服务、价格、广告以及销售通路诸方面的反应是各有微妙不同的。鉴于顾客林林种种的态度和认识,如何鉴明、归纳一种或多种共性、选择
Before you face the market and make the first important marketing decision, the precise and meticulous definition and prioritization of alternative target markets is called the division of the target market or market segmentation. When you carefully analyze your product’s consumer base, you may find that all buyers are different, different people in response to the products, services, prices, advertising and sales channels are all different Subtle different. In view of customers Lin various attitudes and understanding, how to identify, summarize one or more commonalities, choices