为了落实习总书记“三个转变”的讲话精神和李克强总理2015年政府报告关于“加强质量、标准和品牌建设”有关内容,实施我国自主品牌发展战略,推动我国品牌建设能力的持续提高,推动中国品牌国际化,提升中国品牌国际影响力和国际竞争力,必须凝聚各方力量、统一思想认识,打造品牌建设工作平台,切实有效地从各个环节推进品牌建设工作。 In order to implement the spirit of the speech of General Secretary Xi and “Three Changes” and Premier Li Keqiang’s 2015 government report on the content of “strengthening quality, standards and brand building”, implement our own brand development strategy and promote our brand building capability To continuously improve and promote the internationalization of Chinese brands and enhance the international influence and international competitiveness of Chinese brands, we must pool the strengths of all parties, unify their thinking and build a brand-building platform so as to effectively and effectively promote brand building from all aspects.