经营之道与用兵之道,其理相通。战场和商场,都是倾尽人的脑力和体力、热情和意志的斗智斗勇,两军对垒,智勇者胜。兵家的韬略充满智慧和辩证法,令人叫绝。一个优秀的企业家,也应当是善谋的骁将。在公关策划中,奇正方略这一最富辩证思想的兵家韬略,渐渐成为企业公关的制胜之道。凡战者,以正合,以奇胜 The management of the road and the use of soldiers, their reasoning. The battlefields and shopping malls are all wrestling with the brain and physical strength, enthusiasm, and will. The two armies confront each other and the brave ones win. The military strategy of the military is full of wisdom and dialectics. A good entrepreneur should also be a good-natured entrepreneur. In the planning of public relations, Qi Zheng’s strategy, which is the most discriminating ideology of the military, gradually became the way to win corporate public relations. Where the warlords, in order to Zhenghe, to Qisheng