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“互联网+”国家战略的提出,急速地改变着世界,在文化、技术、经济领域掀起巨大的变革。互联网不仅影响着人们的行为和心理模式,也被现代企业视为生存、发展、竞争的新空间。在互联网时代,一切都将重新塑造,“网络化生存”成为品牌必须面对的新课题,由此,现代品牌的视觉形象设计也发生着巨大的变化。本文通过对“互联网+”、“品牌视觉形象的内涵”进行概述,主要从“互联网+”时代品牌视觉形象设计的特点进行分析,强调“互联网+”带给品牌视觉形象设计的变化。
The proposal of the national strategy of “Internet + ” has rapidly changed the world and set off tremendous changes in the fields of culture, technology and economy. The Internet not only affects people’s behavioral and psychological patterns, but also is regarded by modern enterprises as a new space for survival, development and competition. In the age of the Internet, everything will be reshaped and the “networked existence” has become a new topic that the brand must face. As a result, great changes have taken place in the design of the modern brand’s visual image. This paper gives an overview of the connotation of “Internet + ” and “brand visual image ”, mainly analyzes the characteristics of brand visual image design in “Internet + ” times, emphasizes “Internet ” Visual image design changes.