随着人们媒介消费习惯的变化,在传统的媒体营销体系之外,一些新的如社会化媒体营销体系出现并渐渐成形。以宝洁为例,在过去几年中,宝洁中国在数字方面的营销预算以每年至少50%的速度递增,数字化营销尤其是社会化营销被提升到公司营销策略中非常重要的地位;宝洁在全球有着大量 With the change of people’s media consumption habits, some new media marketing systems such as social media emerged and gradually formed outside the traditional media marketing system. To P & G, for example, in the past few years, P & G China’s digital marketing budget at an annual rate of at least 50% increase, digital marketing, especially social marketing has been promoted to the company’s marketing strategy is very important position; Procter & Gamble in the world There is a lot