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20世纪80年代,当国外荧屏上益智类娱乐节目异常火爆时,我国此类节目才刚刚“破土而出”。1998年11月22日,央视二套借鉴英国娱乐节目“GOBINGO”并使之本土化,推出了全新的互动益智类娱乐节目《幸运52》,从此国内荧屏上此类节目开始“走俏”“火爆”。然而十年之后的今天,这档王牌节目却“意外”的走向穷途末路。本文将从媒体语境、节目形态和受众审美心理三个方面的嬗变对《幸运52》的“下岗”进行分析。
In the 1980s, when overseas educational entertainment programs were unusually popular, such programs in China were just launched. November 22, 1998, CCTV sets two and draw on the British entertainment program “GOBINGO ” and make it local, launched a new interactive entertainment entertainment program “Lucky 52”, from the domestic screen on such programs start Popular “hot”. However, ten years later, this file shows “Accidental” to a dead end. This article analyzes the “layoffs” of “Lucky 52” from the evolution of the media context, the program format and audience aesthetic psychology.