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在媒体融合的大环境下,地市级党报如何提升自身影响力?本文认为,要尽快抢占网络舆论高地,把新媒体放在优先发展的战略地位,通过整合资源、建章立制、深化改革,不断壮大新媒体;坚持内容为王、策划引领,有效发挥“中央厨房”的作用,在推进融合发展中彰显党报优势。
In the context of media convergence, how can municipal party newspapers enhance their influence? This paper argues that we should seize the high position of online media as soon as possible, give priority to new media in the strategic position of prioritization, deepen the reform through establishing resources and establishing rules and regulations , Continue to grow the new media; insist on the content of the king, planning to lead, effectively play “central kitchen ” role in demonstrating the advantages of the party newspaper in promoting the integration and development.