文化出口不畅是当前我国文化产业发展亟待破解的困局,基于文化自我中心倾向形成的文化壁垒是重要成因。文化自我中心倾向表现为文化认同,认同自身与排斥他者并行,走出文化出口的困局需要以他者认同为前提。而以市场为导向、明确消费群体、改变文化产品的形态是实现他者文化认同的途径。 The poor cultural export is the predicament that the development of Chinese cultural industry urgently needs to be solved. The cultural barrier based on the tendency of cultural self-centeredness is an important cause. Cultural self-centeredness is manifested in cultural identity. It is acknowledged that the predicament of itself and the exclusion of others should be based on the recognition of others. The market-oriented, clear consumer groups, to change the shape of cultural products is to achieve the cultural identity of the other way.