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近日,一篇百雀羚1931长图广告在朋友圈引起“现象级”关注。推动“品牌大国”建设,与世界品牌竞逐,需要更多民族品牌的崛起。文化、传承、匠心、诚信、创新……历久弥新的“老字号”所蕴藏的内涵,在中国自主品牌的“赶考”路上,将带来哪些启示?文化+匠心:“老字号”品牌不褪色的“法宝”承载着传统文化、凝结着点点匠心的
Recently, a Bai Ling Antelope 1931 long picture advertising in the circle of friends caused “Phenomenon ” concern. Promote “brand power ” construction, competing with the world brand, the rise of more national brands. Culture, heritage, ingenuity, honesty, innovation ... ... Enduring new “old name ” the meaning of the hidden, in China’s own brand “rush test ” on the road, what inspiration? Culture + ingenuity: “ ”Brand does not fade “ magic ”bearing the traditional culture, condensed a little ingenuity