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产业链和市场营销关系密切,民族文化产业市场营销要基于产业链视角来审视和调整,进行良性互动,才能使民族文化产业市场营销发挥更好的效果,促进民族文化产业推广和传播。结合产业链和市场营销的相互关系,以及民族文化产业发展的基本特征,产业链视角下民族文化市场营销要强调前期调研,重视品牌建设,优化营销渠道,灵活营销方式,实施整合营销。
The industrial chain and marketing are closely related. The marketing of ethnic culture industry should be examined and adjusted based on the perspective of industrial chain, and the positive interaction will enable the marketing of national culture industry to exert better effect and promote the popularization and dissemination of national and cultural industries. Based on the interrelationship between industry chain and marketing and the basic characteristics of the development of national culture industry, the national culture marketing emphasizes the previous research, emphasizes the brand construction, optimizes the marketing channel, agile marketing mode and implements the integrated marketing.