论商业企业促销策略杨启华，尹福元，李文盛促销策略对商业企业来讲，就是通过一系列的活动向消费者传递信息，刺激消费者的需求，激发消费者的购买欲，达到扩大商品销售目的。具体讲，有以下几种促销策略：广告促销策略、公关促销策略、服务促销策略、环境促销策略、微笑... On the promotion strategy of commercial enterprises Yang Qihua, Yin Fuyuan, Li Wensheng Promotion strategy For commercial enterprises, it is through a series of activities to convey information to consumers, stimulate consumer demand, stimulate consumer desire for purchase, and expand the purpose of commodity sales. Specifically speaking, there are the following promotion strategies: advertising promotion strategy, public relations promotion strategy, service promotion strategy, environmental promotion strategy, smile...