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市场调查与预测课程是市场营销专业及工商管理类专业的核心课程。本文分析了高校市场调查与预测课程的教学现状,探讨了开展渐进式考核的意义及相关途径。
Market research and forecasting courses are core courses in marketing and business administration. This article analyzes the status quo of college market research and forecasting courses, and discusses the significance and related ways to carry out progressive assessment.