城乡二元结构之下,消费者结构呈现二元分化的态势,其权利的实现路径也存在差异。以往论者大都将研究重心偏向于都市,农村消费者权益问题几乎成为盲点。本文尝试对此问题予以关注,探讨农村社会里消费者权益保护相关法律的实现。 Under the dual structure of urban and rural areas, the structure of consumers shows a dualistic trend, and there are also differences in the ways to realize their rights. Most of the past scholars will focus on urban research bias, the issue of rural consumer rights has almost become a blind spot. This article attempts to pay attention to this issue and discuss the realization of the law on the protection of consumers’ rights and interests in rural society.