商品商标大都具有特定的民族文化内涵。对商标的翻译,许多学者做了大量的研究,但是从文化特色的处理方面对商标翻译进行研究还不多见。本文从保留文化特色的思路出发,从翻译技巧的角度,对如何处理商标翻译中的民族文化特色进行了探讨。 Most commodity trademarks have a specific national culture. Many scholars have done a lot of research on the translation of trademarks, but it is rare to study the translation of trademarks from the perspective of cultural characteristics. Starting from the idea of ​​preserving cultural characteristics, this paper discusses how to deal with the characteristics of national culture in trademark translation from the perspective of translation skills.