电子商务,是一种区别于传统商务的新型商务模式,在全世界的发展势头都十分迅猛。伴随着电子商务“大跃进”式的发展,也暴露出了很多问题,其中,一个值得我国法律界深入探讨的问题就是:在这种新兴的商业模式中,如何通过法律保护消费者的权益。诚实信用是社会稳定的基石,是经济发展的保证,从根本上保障电子商务消费者的合法权益,促进电子商务和谐、有序、健康发展。 E-commerce is a new type of business model that is different from traditional business. Its development momentum in the world is very rapid. Along with the development of e-commerce and “Great Leap Forward”, many problems have also been exposed. One of the issues worthy of further discussion in the legal field of our country is how to protect consumers by this law in this emerging business model rights and interests. Honesty and credit are the cornerstone of social stability and the guarantee of economic development. They fundamentally guarantee the legitimate rights and interests of e-commerce consumers and promote the harmonious, orderly and healthy development of e-commerce.