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《战国纵横家书》是1973年出土于长沙马王堆三号汉墓的帛书,主要记载了战国时代纵横家苏秦等人的书信和说辞。本文认为《战国纵横家书》中的上行文书是我国现存最早的新闻信。《战国纵横家书》上行文书具有时效性、重要性、显著性、接近性等新闻价值属性,“5W”要素较为齐全,同时还体现了中国早期的劝服传播理念以及两面提示、恐惧诉求等传播技巧。本文认为,《战国纵横家书》的上行文书已初具现代新闻故事结构,孕育了中国的早期新闻文体。上行文书的传播活动推动了策士与战国各诸侯国君间的信息交流,是唐代进奏院状的先声。
The Warring States Vertical and Horizontal House Book is a silk book unearthed in 1973 in the Mawangdui Han Tombs in Changsha. It mainly records the letters and rhetoric of Su Qin, an aristocrat of the Warring States Period. This article argues that the upside document in the Warring States Vertical and Horizontal Books is the earliest existing news letter in our country. “Warring States vertical and horizontal House book” upside instruments with timeliness, importance, salience, proximity and other news value attributes, “5W ” elements are more complete, but also reflects China’s early persuasion and dissemination of ideas and two hints, fear appeal Other communication skills. This paper argues that the upside-down document of the Warring States Periods Warlords book has begun to take on the structure of modern news stories and gave birth to China’s early news style. The dissemination activities of the upper instrument promoted the exchange of information between the curators and the princes and princes in the Warring States Period, which was the forerunner of the court-like state in the Tang Dynasty.