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国家旅游局把“中国欢乐健康游”确定为2012年我国旅游宣传主题,同时提出了相应的宣传口号,本文结合我国近年来旅游发展的方针政策以及旅游市场的实际需求和导向作用,深层解析本次宣传主题的现实意义和思想内涵。
China National Tourism Administration identified China Happy Tourism as the theme of China’s tourism promotion in 2012 and put forward corresponding slogans at the same time. In combination with the guidelines and policies for tourism development in China in recent years and the actual demand and guidance of the tourism market, Analyze the practical significance and ideological connotation of this propaganda theme.