对于1997年的夏天来说,酷著高温使啤酒战场的硝烟味比任何一年都浓。而洋啤酒的大举侵犯,无疑又使这场战争愈演愈烈。铺天盖地的广告攻势、灵活多变的促销方法、“先予之,后取之”逐渐占领和扩大市场……精明的“洋啤”商家究竟携带了何种秘密武器将消费者挑剔的眼光引向自己的产品?国产啤酒又将如何面临这场挑战?本刊记者通过调查,写出了下面这篇文章。 For the summer of 1997, the heat was so intense that the smell of smoke on the beer battlefield was stronger than in any one year. The massive violation of foreign beer undoubtedly made this war intensify. Overwhelming advertising campaigns, flexible promotional methods, “preceding it, and taking it afterwards” gradually occupy and expand the market... What secretive “wine beer” merchants carry with them will guide consumers’ critical eyes How will domestically produced beer be faced with this challenge? Our correspondent has investigated and wrote the following article.