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2016年10月23日,第23届中国国际广告节传媒趋势论坛在海南海口成功举办,该论坛被誉为中国传媒界的“百家讲坛”。国内知名互联网营销专家,映盛中国创始人兼CEO谭运猛博士受邀参加,并发表以“场景营销探索”为题的主题演讲。谭运猛博士指出,场景营销是一场革命,大量事实说明精心构建的营销场景更容易激发用户的行为。“苏宁云店”是将互联网平台与实体店相结合,不仅卖商品,更是卖体验、卖服务、卖生活的全新商业模式,
On October 23, 2016, the 23rd China International Advertising Festival Media Trend Forum was successfully held in Haikou, Hainan Province. The forum was hailed as one of the “100 forums” in the Chinese media. Well-known Internet marketing expert Dr. Yingyun Tam, founder and CEO of Yingsheng, was invited to attend and delivered a keynote speech entitled “Scene Marketing Exploration”. Dr. Tan Yunmeng pointed out that scenario marketing is a revolution, and a large number of facts show that carefully crafted marketing scenarios can more easily stimulate user behavior. “Suning cloud store ” is a combination of Internet platform and store, not only selling goods, but also selling new experience, selling services, selling new business model,