习近平总书记在全国宣传思想工作会议上指出,“坚持团结稳定鼓劲、正面宣传为主,是宣传思想工作必须遵循的重要方针。”广播电视媒体是党和政府的喉舌,在传播党和政府的声音、沟通党委政府与人民群众的联系、正确引导社会舆论等方面发挥着不可替代的重要作用。坚持以导向为灵魂,创新创优新闻节目,不仅是主流媒体围绕中心、服务大局的职责使命,也是增强主流媒体舆论引导力、吸引力和感染力的重要举措。笔者结合 General Secretary Xi Jinping pointed out at the national conference on ideological and ideological work: “Adhering to solidarity, stability, and positive publicity is an important principle that must be followed in propaganda and ideological work.” "The radio and television media are the mouthpieces of the party and the government. Government voice, communication between party committees and governments and people’s masses, and correctly guide the public opinion plays an irreplaceable important role. Adhering to the guideline as the soul and innovating and creating excellent news programs are not only the duty mission of the mainstream media around the center and serving the overall situation but also an important measure to enhance the leading, attractiveness and contagion of media in the mainstream media. I combine