他没有提供咖啡、也没有提供甜甜圈,更没有提供点子。但是,他是企业家,正是有了他,一切才得以发生。我最钦佩的企业家之一是诺兰·布谢尔,他创办的Atari曾经开发出第一套拥有大众市场的视频游戏。Atari获得了惊人的成功,短短几年就盈利3亿美元,成为美国企业历史上发展最快速的公司。不过,后来该公司出现了同样惊人的亏损并且一蹶不振。对于个中缘由,布谢尔是这样说的: He did not provide coffee, nor donuts, but did not provide ideas. However, he is an entrepreneur, it is with him, everything happened. One of my most admired entrepreneurs is Nolan Bucher, who founded Atari, which developed the first mass-market video game. Atari has achieved phenomenal success, earning just 300 million U.S. dollars in just a few years, making it the fastest-growing company in U.S. business history. However, the company was equally staggering after the loss and sluggish. For one reason, Boucher said this: