1996年、1997年,中国广告怀抱鸿鹄之志两度冲击嘎纳国际广告节均无功而返,有人开始惊呼了:“中国广告怎么了?”继而是无奈和诧异,去前,人家不是说“中国的广告作品完全具备参与国际竞争的水平”吗?在申诉、反思之后,人们又推诿式地检讨起来:缺少优秀的广告公司、广告主缺乏远见卓识、广告管理尚欠完善、嘎纳并不是世界顶尖级的广告节、广告是为区域经济服务的……最后,为 In 1996 and 1997, when China’s advertising embraced Hongzhi’s ambivalence twice in the Cannes International Advertising Festival, some people started to exclaim: “What’s wrong with Chinese advertisements?” Then it was helpless and surprised. Before going to China, People do not mean that “China’s advertising work fully possesses the level of participation in international competition”? After petitions and introspection, people review the issue again: the lack of good advertising agencies, the lack of farsightedness among advertisers and the lack of foresight in advertising management Perfect, Cannes is not the world’s top advertising festival, advertising is to serve the regional economy ... ... Finally, for