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2008年3月10日下午,著名经济学家、品牌专家艾丰应邀专程到北新建材指导工作,并与整合营销部董占波经理进行了高端品牌对话。对话现场,艾丰饶有兴趣地观看了北新建材与香港凤凰卫视《直通中国》栏目合作拍摄的宣传片《绿色奥运》,并认真听取了董占波经理对北新建材发展历程、行业地位、品牌建设、市场营销等方面的介绍。对于北新建材所取得的成绩和今后的发展,艾丰提出了自己的看法:
On the afternoon of March 10, 2008, well-known economist and brand expert Ai Feng was invited to make a special trip to guide the work of Beixin Building Materials Co., Ltd. and conducted a high-end brand dialogue with manager Dong Zhanbo of Integrated Marketing Department. During the dialogue, Ai Feng watched with interest the promotional video “Green Olympics” by Beixin Building Materials Co., Ltd. and Hong Kong-based Phoenix TV's “Direct China” section and listened attentively to the manager's guidance on the development history, industry status, brand building and market of Beixin Building Materials Marketing and other aspects of the introduction. For the achievements of the new building materials and future development, Ai Feng put forward his own views: