曾记得一句名言——“如果战略错了,就无所谓战术的对与错!”的确,无论从古代战争到近代战争,卓越的军事家无一不重视对战略的准确把握与抉择,因为一步走错,可能全盘皆输。 在商场如战场的今天,现代市场的品牌竞争战略总体上有四种形式,实际上有时交叉运用,一为市场领导者品牌的战略——全面防御战略;二为市场挑战者品牌的战略——主动进攻战略;三为跟进品 Once remembered a famous saying - “If the strategy is wrong, it does not matter that the tactics right and wrong!” Indeed, no matter from the ancient war to the modern war, outstanding military strategists all attach importance to the accurate grasp of the strategy and choice, because a step Wrong, may be all lost. In shopping malls such as battlefield today, the modern market, brand competition strategy generally has four forms, in fact, sometimes cross-use, one for the market leader brand strategy - comprehensive defense strategy; two for the market challenger brand strategy - Active offensive strategy; three follow-up products