论文部分内容阅读
随着社会主义市场经济体制的初步确立，我国市场已经摆脱了过去供给短缺的状态，实现了总量基本平衡并出现了供给相对过剩的局面，市场已由卖方市场转向买方市场，但在当前需求疲软的情况下，企业面临着巨大的销售压力和生存压力。为扩大销售，争夺市场份额，纷纷竞相降价，打
With the initial establishment of the socialist market economic system, the market in our country has got rid of the shortage of supply in the past, the basic balance of total output has been achieved and a situation of relative surplus in supply has emerged. The market has shifted from the seller’s market to the buyer’s market. However, Under the condition of weakness, the enterprises are faced with tremendous sales pressure and survival pressure. To expand sales, compete for market share, one after another vying prices