精彩纷呈却又残酷的竞争中,电视媒体的地位将如何发展和改变,新媒体的发展和社会大的传播环境的改变将会对其产生什么样的影响,而电视媒体该如何改进自身,这是媒体、广告主、媒介购买公司,同时也是消费者关注的问题。本次专题中,著名专家学者、电视台高层、广告主以及媒介购买公司的相关负责人就以上话题,各抒己见,进行了深刻的讨论,给我们带来了无穷的启示和思考。 In the brilliant and brutal competition, how will the status of the television media develop and change, how will the development of new media and the changing environment of social communication affect it, and how the television media should improve itself? Is the media, advertisers, media buying companies, but also consumer concerns. In this topic, famous experts and scholars, top TV stations, advertisers and relevant persons in charge of media purchase companies have given us profound inspiration and thoughts on the above topics, expressing their opinions and conducting profound discussions.