论文部分内容阅读
技术进步引发了媒体格局和传播方式深刻变革,提出了如何巩固和壮大主流舆论阵地的时代课题。新闻媒体深入学习贯彻习近平总书记在党的新闻舆论工作座谈会上的重要讲话精神,必须做到坚持正确的政治方向,创新方法路径,强化新闻舆论的传播力、引导力。这就要求我们坚持党性原则,对于新闻舆论阵地既要坚守,也要与时俱进,推进传统媒体和新兴媒体深度融合;坚持创新方法路径,适应分众化、差异化传播趋势,在最擅长的内容领域发力,加快构建舆论引导新格局;坚持统一的价值观和发展观,在多元支撑的基础上,在传播新常态的实践中,巩固和壮大主流舆论阵地,提高新闻舆论工作水平。
Technological advances triggered profound changes in the media landscape and modes of communication, and put forward the question of how to consolidate and expand the mainstream media positions. To thoroughly study and implement the spirit of the important speech made by General Secretary Xi Jinping at the symposium on the work of the press and media at the party, the media must adhere to the correct political orientation, innovate the methods and channels, and strengthen the dissemination and guidance of news media. This requires that we adhere to the principle of party spirit and we must uphold the position of news media as well as advancing with the times so as to promote the in-depth integration of traditional media and emerging media. We should adhere to the path of innovative approaches, adapt to the trends of decentralized and differentiated dissemination, In the practice of disseminating the new normal, we should consolidate and expand the mainstream public opinion positions and raise the standard of public opinion work, based on the multi-dimensional support and the practice of spreading the new normal.