“十一五”期间广东慈善事业蓬勃发展,但也面临着亟待解决的发展瓶颈。特别是2011年,众多负面报道引发了社会公众对慈善事业的质疑,慈善组织如何运作、捐赠款物流向何处,成为大众热切关心的问题。提高慈善信息透明度,塑造慈善组织公信力,成为了下一步慈善事业发展的关键。文章分析了慈善组织公信力弱化的若干影响因素,提出针对性的对策和建议。 During the 11th Five-Year Plan period, charities in Guangdong flourished, but they also faced the bottleneck of development urgently needed to be solved. In 2011, in particular, many negative reports triggered questions from the general public about philanthropy, how philanthropic organizations operate, and where the logistics of donation money is going to become a matter of public concern. Improving the transparency of charity information and shaping the credibility of charities have become the key to the development of charities in the next step. The article analyzes some factors that weaken the credibility of charitable organizations and puts forward some countermeasures and suggestions.