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近些年,随着电视、互联网、手机报、微博、微信等媒体迅猛发展和日益普及,传统的纸质媒体受到前所未有的巨大冲击,尤其是党报与这些新媒体即时性、海量性、互动性、形式多样等特点相比,不论在新闻资源、广告发行,还是读者数量、社会影响等方面,都稍逊一筹。要让党报在与电视和网络等媒体的竞争中逆风飞扬,在新旧媒体的交锋中立于不败之地,就必须向报道深度开掘,把握好以下几点要求,打好深度报道这张牌。
In recent years, with the rapid development and increasing popularity of the media such as television, the Internet, mobile newspapers, Weibo and WeChat, the traditional paper-based media has been hit by unprecedented strides. In particular, the party newspaper and these new media are immediacy, massiveness and interaction Sexuality, diversity and other characteristics, both in news resources, advertising, or the number of readers, social impact, etc., are inferior. In order to make the Party newspaper headwind in competition with the media such as television and the Internet and remain invincible in the confrontation between the new media and the old media, it is necessary to dig in depth to the media and grasp the following requirements and lay a solid foundation for its in-depth coverage of this card.