一、关于传统媒体转型这个宏观的课题,更为前提性的问题,恐怕是基本市场定位,以及顶层制度设计。这两者,一个解决用户价值问题,一个解决治理结构和团队激励问题。市场定位,需要解决几个问题——你的目标用户是谁、你试图提供何种独特价值、你如何提供这个价值、你的竞争优势建立在哪些环节。而顶层制度设计,则解决公司治理结构、股权设置等问题。二、需要什么样的产品经理,首先取决于前述市场定位。我们试图提供何种价值,决定了我们需要找到什么样的人 I. The Macro-issue Concerning the Transformation of Traditional Media As a more prerequisite, I am afraid it is the basic market orientation and the design of the top-level system. These two, one to solve the problem of user value, one to solve the problem of governance structure and team motivation. Market positioning requires addressing a few questions - who your target audience is, what unique value you are trying to deliver, how you deliver that value, and where your competitive advantage is based. The top system design, then solve the corporate governance structure, equity issues such as setting. Second, what kind of product manager needs, first depends on the aforementioned market positioning. What kind of value we try to provide determines who we need to find