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都市报的娱乐新闻应倡导“个性化”运作,从而避免跟风、炒作和低俗。温州都市报在娱乐新闻个性化的运作中,提出“亲俗”的操作理念。所谓“亲俗”,就是在新闻通俗易懂的基础上,加入人情味、增强贴近性。具体而言,就是要发挥地域特色,讲究贴近艺术,追求通俗易懂。 一、通过发挥地域特色体现“亲俗”感 地方报娱乐新闻要凸显自身鲜明的个性和特色,亲俗是前提,是基础。那么,这样的“亲俗”感从何而来呢?亲传统、亲乡土,体现浓郁的地域特色,这往往是城市报的优势,娱乐新闻也不例外。温州是一个出新闻的地方,
The Metropolis Daily entertainment news should promote “personalized” operations to avoid following suit, speculation and vulgarity. Wenzhou Metropolis Daily in entertainment news personalized operation, put forward the “pro-common” operating philosophy. The so-called “pro-folk” is based on the news’s easy-to-understand basis, adding human touch and enhancing closeness. Specifically, it is necessary to give play to the geographical features, pay close attention to the arts, and pursue easy-to-understand. First, through the display of regional characteristics to reflect the “pro-folk” feeling Local entertainment news to highlight its own distinct personality and characteristics, pro-folk is the premise is the foundation. So, where does this “pro-folk” feeling come from? Pro-traditional, pro-native, reflecting the rich geographical features, which are often the advantages of City News, entertainment news is no exception. Wenzhou is a place out of the news,