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文化与地产的结合是房地产市场发展的必然需求。随着人们对精神生活的要求越来越高,如何将文化艺术与看似生硬的房地产结合起来成为摆在众多开发商面前的现实问题,许多开发商也从各方面作出了探索和实践。201 0年,保利地产强势提出物业服务“亲情和园”的品牌主张,以打造中国最具有人情味的物业品牌为品牌愿景,引领行业健康发展。“亲情和园”不仅将细致入微的特色服务融入一系列极具人情味的社区活动,更以客户需求为导向,关注客户体验,使物业服务贯穿整个房地产的开放产业链条,从产品的设计阶段到建设施工、销售、验收交付、维护
The combination of culture and real estate is the inevitable demand for the development of the real estate market. With people’s demand for spiritual life getting higher and higher, how to combine culture and art with seemingly blunt real estate has become a realistic problem faced by many developers. Many developers have also made exploration and practice in various aspects. In 201 0, Poly Real Estate Co., Ltd. put forward the brand proposition of property service “affection and garden ” strongly in order to create the brand image of China’s most humane property brand and lead the healthy development of the industry. “Affection and Park ” not only nuanced service into a series of very humane community activities, but also to customer demand-oriented, customer experience, property services throughout the real estate of the open industry chain, from the product design Stage to construction, sales, acceptance delivery, maintenance