从传统出版向现代出版转变,是新闻出版业世纪发展的新转移,是产业整合的根本目的。那么什么是现代出版?换句话说现代出版的内涵是什么?也就是说它和传统出版的区别在哪里?具有哪些新质?是首先要搞清楚的一个重要问题。需要明确的是,这里所说的传统出版是指半个世纪以来的出版。 1.计划经济和市场经济。近代以来的出版其实也是市场经济范畴的,不过那是资本主义的市场经济。半个世纪以来中国出版的主流发生了变化,走上了计划经济的轨道。传统出版是计划经济的产物,它以计划作为资源配置的基本手段,而现代出版以市场经济为 The transformation from traditional publishing to modern publishing is a new shift of the century in the press and publication industry and the fundamental purpose of industrial integration. So what is modern publishing? In other words, what is the connotation of modern publishing? That is, what is the difference between it and traditional publishing? What are the new qualities? It is an important issue to be clarified first. What needs to be clear is that the traditional publication referred to here refers to publication for half a century. 1. Planning economy and market economy. Since the publication of modern times it is also a market economy category, but it is a capitalist market economy. The mainstream of China’s publishing industry has changed over the past half century and has embarked on a planned economy. Traditional publishing is the product of planned economy, which takes planning as the basic means of resource allocation, while modern publishing takes market economy as