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广播电视是现代科学技术发展的产物,现代科学技术的发展又给广播电视带来了新的生存考验。当传统的电视机不再是人们收看视频内容的唯一渠道,当新媒体视频业务开始一步步瓜分传统电视赖以生存的广告市场,当三网融合以不可阻挡之势席卷而来并深刻改变整个传播格局时,传统电视媒体该如何应对?传统电视媒体的“机(迂)”又何在?
Radio and television is the product of the development of modern science and technology, and the development of modern science and technology has brought radio and television a new survival test. When the traditional television is no longer the only channel for people to watch the video content, when the new media video service begins to divide up the advertising market which the traditional television depends on, when the triple play swept through the irresistible trend and profoundly changed the whole How to deal with the traditional TV media when spreading patterns? What is the traditional “machine” in TV media?