当今的市场竞争,是质量、价格、服务等的竞争。而名牌产品却一直都是竞争中的佼佼者。现代的消费者追崇名牌的心理正日趋成势,他们把名牌看成是高质量、高信誉、时髦的象征,名牌能带给他们满足感和优越感。同时,由于人们收入增加,也有了一定的购买能力。所以,企业能否创出名牌已成为竞争的关键。 那么,怎样才能使企业的产品成为家喻户晓的名牌产品呢?首先,企业必须意识到争创名牌的必要性,并把创牌提上工作日程,组织专门人员展开工作。其次,企业 Today’s market competition is the competition of quality, price and service. Brand-name products have always been the best in the competition. The psychology of modern consumers pursuing famous brands is on the way. They regard brand names as a symbol of high quality, high reputation, and stylishness. Brand names can give them a sense of satisfaction and superiority. At the same time, due to the increase in people’s income, they also have some purchasing power. Therefore, whether companies can create brand names has become the key to competition. So, how can we make the products of our company become household name brands? First of all, companies must be aware of the necessity of creating brand names, put their brand names on the agenda, and organize special personnel to work. Second, companies