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在日本广告界中,除了一般民生用品、家电之外,广告量最为庞大的就属年轻人的最爱——零食,根据业界调查,以年度广告预算数字来说,零食商品的广告量约占整个广告市场的百分之15左右,所以可以说是媒体心目中的广告大户,也因此各家经纪公司莫不希望搭上线,藉由广告大量的曝光来打响艺人的知名度,零食业者藉由偶像魅力吸引年轻人,尤其是初、高中女生的购买,如此鱼水相帮达到互惠之效。以目前日本广告预算最大的四家零食商品中,因为商品及广告诉求的不同,有许多广告类型出现。例如:江崎固力果的广告类型以偶像情侣为广告内容的方向:明
In Japan’s advertising industry, in addition to the general consumer goods, home appliances, the largest amount of advertising is a favorite of young people - snacks, according to industry surveys, the annual advertising budget figures, the advertising of snacks accounted for about So about 15% of the total advertising market, so it can be said that the media advertisers in mind, and therefore the brokerage firms do not want to catch the line, by advertising a large number of exposure to start artist’s reputation, the snack food industry by idol charm Attract young people, especially early, high school girls to buy, so fish and water to help achieve the benefits of reciprocity. In the current four largest Japanese budget advertising snacks, because of the different demands of goods and advertising, there are many types of ads appear. For example: Esaki Qi solid fruit ad type idol couple advertising content direction: Ming