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一个好的记者,不仅仅会写“本报讯”;一张好的报纸,也不光为读者提供新闻。那么除此之外还应该做什么?答案是:为读者服务。至于说怎么为读者服务,方式有许多种,关键看读者需要什么。能满足读者需要的,受读者欢迎的,那种服务方式就是好的。北京晚报“我们日夜在聆听”栏目,就是为读者服务的一个成功模式。北京晚报,从来就有忠实为读者服务的传统。远的不说,自从“文革”过后北京晚报一复刊,北京晚报一版中间位置,就有个“古城纵横”栏目。虽说只有一个豆腐块儿那么大,可是很吸引眼球,很让读者喜欢。
A good journalist will not only write “Newspaper Newspaper”; a good newspaper will not only provide readers with news. So what else should be done? The answer is: serve the reader. As for how to serve the reader, there are many ways to look at what the reader needs. To meet the needs of readers, welcomed by readers, that service is good. Beijing Evening News “We listen day and night ” section, is a successful model for the reader service. Beijing Evening News, there has always been faithful service for the reader’s tradition. Far from saying, since the “Cultural Revolution” after a Beijing Evening News magazine, Beijing Evening News a version of the middle position, there is a “ancient city aspect ” section. Although only a tofu block so big, but very eye-catching, it is readers like it.