目前,我国农资市场经营已经形成了国有、集体、个体经营并存的格局,市场竞争激烈。本文通过运用SCP模型,分析泓芝驿镇农资市场的发展情况,将农资市场分成从农药、化肥这两个市场。通过对乡镇农药市场的着重分析,进而得出使农资市场健康发展的相关政策建议。 At present, the market for agricultural materials in our country has formed a pattern in which state-owned, collective and individual businesses coexist, and the market is highly competitive. By using the SCP model, this paper analyzes the development of Hongzhiyi agricultural capital market and divides the agricultural capital market into two markets: pesticide and fertilizer. Through the analysis of the township pesticide market, and then come to the healthy development of agricultural resources market related policy recommendations.