论文部分内容阅读
广告用语具有短小简洁、别出心裁、流畅易懂、易记、价值重大等特征,是为提高商品知名度,高度概括商品的特点和而服务的。优秀的广告用语对塑造产品品牌,提高产品知名度有不可估量的作用。对于广告用语是否属于我国《著作权法》保护的客体,法律并未作出明确规定,导致广告用语著作权保护长期得不到重视,侵权现象不断出现。不仅侵犯了广告作品的创作和发布者利益,更制约了中国广告业的发展。本文试探讨广告用语能作为我国著作权法保护对象,并提出广告用语著作权保护的方法,给予广告用语有效的保护。
Advertising terms with short and concise, ingenuity, easy to understand, easy to remember, of great value and other characteristics, is to improve the visibility of goods, highly summarized the characteristics of goods and services. Excellent advertising language to shape the product brand, improve product visibility has an immeasurable effect. As to whether the advertising language belongs to the object of copyright protection in our country, the law does not stipulate clearly, which leads to the long term lack of attention to copyright protection of advertising language and the continuous appearance of infringement. Not only violated the creative writing and publisher interests, but also constrained the development of China’s advertising industry. This article attempts to explore the advertising language can be used as the object of copyright protection in our country, and proposed advertising language copyright protection methods to give effective protection of advertising terms.