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战略性创新被定义为商业模式的颠覆性变革。商业模式包括公司计划如何服务客户(客户价值诉求)以及如何组织自己(价值链的结构)。商业模式就是描述如何捕捉价值和将其变成利润。商业模式的每个部分都发生急剧的变化,这就是战略性创新。
Strategic innovation is defined as a disruptive change in business model. Business models include how the company plans to serve customers (customer value appeals) and how to organize themselves (the structure of the value chain). Business models describe how to capture value and turn it into profit. Every part of the business model has undergone dramatic changes, this is a strategic innovation.