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数字阅读领域的思维在经历着急速的变化,数字阅读提供方要做的,绝不仅仅是一个阅读工具这么简单。数字阅读的发展越来越顺了。中国新闻出版研究院公布的第十一次全国国民阅读调查数据显示,2013年,数字化阅读方式(网络、手机、电子阅读器等)的接触率达到50.1%,首次超过半数,此项数据连续四年持续上升,在一定程度上反映出数字出版对传统出版物的冲击作用正在不断加强,数字阅读的需求正持续上升。数字阅读的提供方,也在默默地发力,提供与用户阅读需求相匹配的数字阅读服务。随着移动客户端的普及,国内的数字阅读市场已经越来越大,竞争也必将越发激烈,在此背景下,数字阅读领域的思维也经历着急速的变化。数字阅读提供方要做的,绝不仅仅是一个阅读工具这么简单。
Thinking in the field of digital reading is undergoing rapid changes, and digital reading providers have to do more than simply reading a device. The development of digital reading is getting better and better. According to the eleventh National Survey on National Reading published by the China Press and Publication Research Institute, in 2013, the contact rate of digital reading methods (network, mobile phone, e-reader, etc.) reached 50.1%, exceeding for the first time by half. The continuous rise in the year reflects, to a certain extent, the impact of digital publishing on traditional publications and the demand for digital reading continues to rise. The provider of digital reading, is also quietly force, to provide users with reading needs to match the digital reading service. With the popularization of mobile clients, the digital reading market in China has become larger and larger, competition will become more and more intense. In this context, the thinking in the field of digital reading also undergoes rapid changes. Digital reading providers have to do more than just a reading tool.